Nissan had taken initiative to resurrect the brand Datsun by introducing a new compact car named as “Go” for the Indian market. Previously, Datsun was fully phased out back in 1981. For the Indian market, the carmaker through of developing a budget vehicle, aiming at the middle-class Indian buyers who prefer to choose compact hatchbacks. The first model in Datsun\'s planned series, the fully made for India, Datsun Go has not got into sales at a price of about 3+ lakhs.
The new “Go for local” approach is fully in contrast to its parent brand of Nissan, which is making cars aiming at the global audience.
The Nissan range is actually starting with Micra and Datsun is aiming to introduce two hatchback models to be positioned to occupy the vacant space under Micra’s class.
Apart from Go, the next smaller and more affordable hatchback is also there in the making now. As far as Datsun is concerned, Nissan fully satisfies its promise to release a car in the most affordable pricing. The range is starting at just Rs 3.12 lakh and the top model comes out at about 3.69 lakh. Even though custom made to fit to the Indian situations, Datsun Go is meeting all global standards and is fully worth the money spent by the budget-oriented Indian buyers.